8-Figure D2C Brands Who Are Facing A Single, Complicated Issue…

The Rising Cost Of CPA’s & CPC, An Incoming Economic Downturn, And Traffic Not Converting Like It Used To…

Most brands are told they need to find a way to lower the cost of their traffic by hiring different FB advertising agencies.

But this is a shortsighted as the truth is you want to maximize every single click to boost CVR and AOV across your entire funnel so your performance marketing efforts get a better ROI.

When this is done right - the rising costs of CPC doesn’t affect you the same way.

It doesn’t really matter what the economic situation is when you’re building brand loyalty with your audience.

It’s one of the reasons why companies like Apple and Microsoft (specifically their gaming division) has seen an increase in profitability despite an economic downturn.

I’ll explain how you can maximize this all in just a moment.

But one thing you have to be aware of is that the majority of brands (and agencies) run on gut-feel.

Meaning, they’re testing out new ideas based on how they feel the market will best respond. It’s very old school.

Which works to some degree, but this approach is also very costly.

The reason is simple. If you were to run an ad that knocked it out of the ball park, you’d recoup the losses you made during the testing phase.

But what if you didn’t have to run on so many losses to find your winner?

What if you could use a data-driven, AI-Based approach to your conversion rate optimization?

When you compare gut-feel to data-driven approaches, over time, the data-driven approach gives you a higher ROI, more consistency in your CVR and AOV.

Now, I’m NOT saying you’re going to always make money with a data-driven approach.

What I’m saying is that you get a better understanding of what works and what doesn’t over time which gives you a clearer picture of what is actually working and what isn’t.

Imagine it this way.

You’re an archaeologist slowly unearthing the hidden secrets to what makes your customers buy more frequently, spend more money, and do it more often.

It takes time and patience.

Without understanding data and how your prospects really turn into customers, you cannot optimize.

When in reality you should have a data-driven process.

By understanding your prospective customers psychology and their journey to your store, only then can you truly understand what they want, what they respond to, and how to make a powerful offer that works for them.

Without having a deep-rooted understanding of sales and buyer psychology, you’re playing a guessing game.

The east way to do this is having space for failure.

Which sounds very counter-intuitive but the reality is that when you make space for failure in your process, you’re able to quickly identify what isn’t working and also give your team the space they need to create effectively.

Creativity can not be effective under stress or pressure to “Always Get It Right”.

It’s also one of the biggest differentiators our agency has to our competitors…

We actually test everything in house on our own companies first before presenting those ideas to our clients.

This means you’re getting what actually works and not what we think works.

It also allows you to have a consistent ROAS/MER as you’re able to know what to test, how long for, and see what’s working.